Pepsi World Cup Advert

As the World Cup approaches more and more companies are going to be piggy-backing on the hype of England winning for the first time since ’66 this amazing competition and event.

But as much as I like seeing Drogba, Messi, Henry, Kaka, Arshavin and Lampard kicking a ball around in the desert in possibly the worst looking shirts ever created…it seems that the controversial undertone of the whole piece is that the Africans hosting the tournament cheat; a lot. Hmmmmmm Pepsi, might want to have a look at it again.

I’m loving the different hook ups Nike is getting itself involved in; especially when its for a good cause. The ball will be debuted over the weekend at games across Europe’s biggest leagues including the EPL, La Liga and Serie A. Sales from the ball will benefit The Global Fund to Fight AIDS.

The (PRODUCT) RED T90 Ascente ball is currently available for purchase through the Nike Store in Britain.